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Results-driven SEO Techniques that Boost Lead Conversion

result driven seo servicesTake a close look at marketing approaches and it will be quickly realized that SEO is the leading online marketing strategy for organic visitor conversion traffic that delivers value for money and long-term brand reputation.

 SEO is the best online marketing strategy where targeted visitor conversion is the crucial for niche market lead generation. Other search engine marketing techniques may  play an important role in attracting quality visitors, but the results are not necessarily organic. Therefore it is likely that effotrs from your marketing campaign could lead to unprofitable  return on investment which is not always easy to cope with.

 With results-driven SEO, the hard work is carried out upfront with higher probability to produces natural visitor conversion time-and-time again. Google and other search engines love organic SEO approaches and tend to reward compliant websites with higher authority and search result positions, based on their target niche and content relevance. From an online marketing perspective, this means success is more certain when search engine optimization is treated as top-priority for internet marketing campaigns.


 How Does Search Metrics Metrics Impact Results-Driven SEO Techniques?

Although online exposure, conversions rate and brand reputation are important for successful SEO campaigns, sometimes it is all too easy to get carried away with the finer details surrounding metrics achievement and in do so, one ccould end up pursuing black-hat marketing techniques that yields only short-lived results. The good news is, adopting a balanced SEO strategy can pave the way for targeted and measurable result-driven SEO marketing success.

  So now that we get the initial considerations for effective result-driven SEO techniques out of the way, we can delve into some of the more intricate details that boost online lead conversion. So what are some of the things that we should bear in mind. Let's look at them now together:

Read more: Results-driven SEO Techniques that Boost Lead Conversion

SEO and Site Performance Dilemma - What's Happening?

the seo vs technology dilemmaSearch Engine Updates Boost SEO Opportunities

Search engines are implementing regular algorithm updates to keep up to date with technology changes brought about by user experiences, artificial intelligence, voice activated services and smart devices. Google is indirectly inviting brands to take hold of these SEO opportunities as part of their marketing strategy, by rewarding compliant websites with high search result page rank positions and penalising those who do not.


Read more: SEO and Site Performance Dilemma - What's Happening?
Page Load Speed Optimisation

Speed Up Your Website and Boost Online Conversion by 20% in 2019

Nobody likes a slow website! Infact, most people searching for products or services online become frustrated with poor performing sites and quickly move on to the next available provider.

Statistics shows that users will easily abondon sites that take more than 4 seconds to load. These days, page speed and overall site performance plays an important role in the way online users interact with your website, engage with your business or make purchases. This means, it is now your responsibility to ensure that your online marketing strategy include goals for addressing site loading speed limitations and other technical SEO concerns. 

Imagine the number of potential prospects that could be avoiding your business and going elsewhere because of a slow performing website.  Some online marketers also believe that once a potential client leave your site there's no coming back, regardles if you are offering high quality products or services dirt cheap. For some online visitors, first impression last and any negative experience with your brand could be the make or break point that leave a lasting impact on their mind. 

With that said, if slow site performance is affecting the credibility and growth of your business, how would you know and what steps can be taken to speed up page loading time and make your website operate faster?

In this article, we will reveal 5 key tips that can increase your website speed, and in doing so, could potentially lead to increased visitor engagement, higher online traffic conversion and boost your website rank position across search engines.


Read more: Speed Up Your Website and Boost Online Conversion by 20% in 2019
Inbound Marketing

Drive Online Conversion With Inbound Marketing

Inbound Marketing focuses on effectively engaging online visitors via social media channels and rich-media contents such as blogs, podcasts, white papers and videos. The power of inbound marketing is best realised by its capability to attract targeted audidence without restorting to push advertisement techniques (outbound marketing) such as those used in trandional marketing - TV adverts, cold calling and direct mailing to name a few. 
Here are some points worth considering:
  • 44% of direct mail never gets opened  by the recipient.
  • 86% of television viewers skip through commercials/adverts.
  • 84% of 25 to 34 year olds navigate from  a website because of irrelevant or obtrusive contents.
  • The cost-per-lead for outbound marketing is significantly higher than inbound marketing rates.

SEO Traffic Trends

Every company that operate as a brand online need SEO. Organic search is the most valuable channel for marketing reach. This is what Google first page result clicks look like.

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