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the seo vs technology dilemmaSearch Engine Updates Boost SEO Opportunities

Search engines are implementing regular algorithm updates to keep up to date with technology changes brought about by user experiences, artificial intelligence, voice activated services and smart devices. Google is indirectly inviting brands to take hold of these SEO opportunities as part of their marketing strategy, by rewarding compliant websites with high search result page rank positions and penalising those who do not.

 

Read more: The SEO vs. Technology Dilemma - What's Happening?
Page Load Speed Optimisation

Nobody likes a slow website! Infact, most people searching for products or services online become frustrated with poor performing sites and quickly move on to the next available provider.

Statistics shows that users will easily abondon sites that take more than 4 seconds to load. These days, page speed and overall site performance plays an important role in the way online users interact with your website, engage with your business or make purchases. This means, it is now your responsibility to ensure that your online marketing strategy include goals for addressing site loading speed limitations and other technical SEO concerns. 

Imagine the number of potential prospects that could be avoiding your business and going elsewhere because of a slow performing website.  Some online marketers also believe that once a potential client leave your site there's no coming back, regardles if you are offering high quality products or services dirt cheap. For some online visitors, first impression last and any negative experience with your brand could be the make or break point that leave a lasting impact on their mind. 

With that said, if slow site performance is affecting the credibility and growth of your business, how would you know and what steps can be taken to speed up page loading time and make your website operate faster?

In this article, we will reveal 5 key tips that can increase your website speed, and in doing so, could potentially lead to increased visitor engagement, higher online traffic conversion and boost your website rank position across search engines.

 

Read more: Speed Up Your Website and Boost Online Conversion by 20% in 2019
Inbound Marketing

Inbound Marketing focuses on effectively engaging online visitors via social media channels and rich-media contents such as blogs, podcasts, white papers and videos. The power of inbound marketing is best realised by its capability to attract targeted audidence without restorting to push advertisement techniques (outbound marketing) such as those used in trandional marketing - TV adverts, cold calling and direct mailing to name a few. 
Here are some points worth considering:
  • 44% of direct mail never gets opened  by the recipient.
  • 86% of television viewers skip through commercials/adverts.
  • 84% of 25 to 34 year olds navigate from  a website because of irrelevant or obtrusive contents.
  • The cost-per-lead for outbound marketing is significantly higher than inbound marketing rates.
Strategic Twitter Marketing

Having a Twitter Marketing strategy is an excellent start for promoting your business properly online. As is the case with other Social Media platforms, there are numerous Twitter Marketing tips to get you started and some websites allow you to integrate social media icons to promote your unique brand online. Twitter marketing services is nothing new in the realm of Digital Promotion yet, there are many who do not know how to market on twitter. Marcomz Networks offer effective Twitter marketing campaigns that can help improve your business promotion strategy and easily integrate social collaboration within your online marketing plan.

Read more: Strategic Twitter Marketing for Business Success

SEO Traffic Trends

Every company that operate as a brand online need SEO. Organic search is the most valuable channel for marketing reach. This is what Google first page result clicks look like.

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