Inbound Marketing focuses on effectively engaging online visitors via social media channels and rich-media contents such as blogs, podcasts, white papers and videos. The power of inbound marketing is best realised by its capability to attract targeted audidence without restorting to push advertisement techniques (outbound marketing) such as those used in trandional marketing - TV adverts, cold calling and direct mailing to name a few.
Here are some points worth considering:
- 44% of direct mail never gets opened by the recipient.
- 86% of television viewers skip through commercials/adverts.
- 84% of 25 to 34 year olds navigate from a website because of irrelevant or obtrusive contents.
- The cost-per-lead for outbound marketing is significantly higher than inbound marketing rates.