Digital Marketing & SEO Services

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Digital Marketing Glossary

301 Redirect

301 Redirect is a web server metric used to point an old URL a new or more relevant website link. 301 redirect is a permanent URL pointer.

302 Redirect

A 302 Redirect means that the web page URL has been moved to a new link location temporarily. This is useful for search engine update and SEO marketing.

403 Error Code

403 is a web page forbidden message, indicating non-access to a specific URL.

404 Error Page

404 error is website notification page that is displayed when a URL is broken, or where the associated link no longer exist.

500 - Internal Server Error

Error 500 internal server issues occurs when the web server (running the Web Site) encountered an unexpected condition that prevented it from fulfilling the request by the client.

502 Error - Bad Gateway

502 Bad Gateway error is genarally due to network issues between your ISP servers on the internet and in most cases wouldn't be with your computer or internet connection at your end.

503 Server Error

503 error indicates that the web server is currently unable to handle the request due to a temporary overloading or maintenance issues with the host provider.

Above The Fold

The portion of a web page that is viewable without scrolling. This was considered crucial for SEO ranking and website performance testing.

Ad Blocking

The locking of web based advertisements. This is genarally applicable to images within a web advertisements

Affiliate Directory

Categorized listing of affiliate programs.

Affiliate Marketing

Online revenues shared between advertisers and online affiliates (sales people) on a compensation based princples govenerved by performance measurement such as sales, clicks, registrations, or a defined hybrid model.

Affiliate marketing programs enable online promotion of products and services via independent agents, relying strongly on the cost per action (CPA) metrics for revenue generation. Affiliates gets paid when visitors follow through the steps for an action via clicks and conversion.

Anchor Text

Anchor texts are symbolic links for words or images which allows a user can click to navigate and navigate to an intended URL.  Anchor texts link can also include the popular "alt attribute" to complement the underlying anchor text.


API stands for Application Program Interface. API are routines or published commands that allows access to software functions.


"SEO Authority" reflects the degree of domaninace acquired by a page or domain based on specific search engine rank specific rank metrics. There are differences between site and page authority, with dependent factors such as site age, visitor traffic trends, link equity, site history, and quality content publication with uniqueness as fundamental properties.



A blogger is an indivual or group of online content publishers who write and post articles, contents, videos and other literature online at regular intervals, based on thoughts, opinions, experiences or research outcomes.


SEO Bookmarking - SEO LondonLink stored via web browser favourite or bookmark functionality for future reference. Bookmarks makes it easy to collect organize and sybcronise popular and essential website links for future access or sharing.

Bounce Rate

The percentage of users entering a site's page the exit without viewing other pages. As a rule of thumb, an excellent bounce rate score is within the range of 26 and 40 percent .

Brand Architecture

Brand architecture reflects how a company identifies itself in relation to its niche market so that customers and prospects have an understanding of what is on offers, when, how and why.

Brand Audit

Brand Audit is an assessment of a brand’s strengths and weaknesses based on strategic metrics that can result in improvement and effective repositioning.

Brand Awareness

Brand Awareness represents the target market who are aware of the existence of a given brand or company.

Brand Gap

Brand Gap is the difference between the brand’s strategy, perceived reality and its true position based on metrics analysis.

Brand Identity

Brand Identifty reflects the outward image of the brand, including its name and percieved visual appearance it itends to convey. Customers recognize a brand via its identity, which is the main vehicle for differentiate it from competitors.

Brand Positioning

Brand Positioning is a unique strategy adopted by an organisation that enables differentiation between competitors. This is similar to unique selling point (USP).

Brand Safety

Brand safety involves ensuring that advertisers’ ads don’t appear next to any objectionable content that would go against a brands' integrity and association ethics. The Internet Advertising Bureau (IAB), also classify brand safety as as keeping a brand's reputation safe when they advertise online.

Brand voice

Brand Voice is the unique writing and communication style of a company with respect to its brand within a nich market. Brand Voice is used to command influence and competitive advantage of a company voice, based on how it speaks, communicates and responds.


Brandicapped referes to an established brand that has the courage to persevere for years, despite prolonged crippling issues.


Breadcrumb reveals a site navigation structure by means of a horizontal bar either above or below the main content. This help users to understand where they are on the site with respect to the home page and how bets to navigate to other pages.

Call to Action (CTA)

Call To Action (CTA) – Represent words, phrases, images  or buttons that are used to prompt online visitors to carry out a specific action.


An online campaign is a strategically delivered marketing advertisement initiative with intervals. Campaings are driven by targeted goals which aims to increase corporate branding, SEO impact and online reputation across search engines and social media channels. A key outcome from campaign is increased Return on Investments (ROI).


A content delivery network is a distributed network system with connected servers that are spread across a wide geographic areas as data centre cluster arrangements.

Online users searchning for products and services will get data from servers that are closest to them.


Circles are clusters of an online user friends. Circles an effetcive metric across Social Media platforms such as Google + and Foursquare.

Click-through Rate (CTR)

Click-through Rate is an online reporting metric that allows active analysis of the number of online visitors who actually viewed a site, message or other web content the click on the link to complete the internet marketing objective required.

Click-through rate is also viewed as a representation of clicks (as percentage or other metrics) based on the  number of times a user acknowledge an advertisement or advertisement  banner.


Cloaking is a website manipulaton practice where content submitted to search engines is different to what online users sees. Cloaking is classified as a Black Hat technique is and the practice and penalised by search engines, resulting in total delisting of the offending site/domains.


CMS stands for Content Management System. A Content Management System (CMS) allows dynamic editing, data entry and deletion of articles for websites and blogs, without requiring understanding of programming language or HTML syntaxes.

Content Management Systems are common for website platforms such as Wordpress, Joomla, Magento and much more.


Comments are feedback or reviews contributed by online users in response to contents presented within an article.

Content Management System

See CMS.

Content Marketing

Innovative creation of articles and contents for publication and engaging different visitor types for increased website stickiness as well as ROI from marketing campaigns.


Cookies are small data file written that track the state of operations on a user as they surf a website or conduct online searches.

Cookies are downloaded to the user profile on the machine and allows the source content provider to track activtites as well as deliver contextual advertising based on customised user experiences and other conversion metrics.

Corporate Branding

Corporate branding is the practice of holistically promoting your brand name as a corporate entity. At a higher level, corporate branding concepts differ from product and service branding.


CRM System - Web SolutionsCRM means Customer Relationship System. CRM enable businesses to manage and analyse customer interactions for increased engagement and better goals for increased ROI.


Crowdsourcing is the act of using social presence to solicit ideas, content or articles from online respondents  for a specific objective.

Dead Link

Dead link are hyperlink which were once active but no longer allow navigation to the expected URL.

Digital Marketing - A Fresh Appeal

Digital Marketing,  Social Media & Visual Design SolutionsDigital Marketing focuses on  internet marketing services by using digital channels to reach consumers through online campaigns and SEO promotions. Digital marketing extends beyond internet marketing also include social media marketing channels as well as promotional strategies which does not require the use of the internet.


Welcome to Marcomz Networks new Digital Marketing vault, the place where we make explanation of complex marketing concepts simple and easy for you to understand. This should help you to obtain higher value from our digital marketing offerings with higher traffic to your website through a wide range of innovative web promotion solutions driven by strategy, expertise and professional skills.


Digital Marketing Strategy

Digital marketing strategy reflects an organisation online roadmap and include elements such as social media, email marketing, digital advertising, SEO, content marketing, ecommerce, ppc and much more.

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz to predicts how well a website will rank on search engine result pages (SERPs). Domain Authority is calculated by evaluating linking root domains, number of total links, MozRank, MozTrust, and other similar factors. A site with a higher domain authority tends to rank higher in search engines for similar keywords used by competitors.

Domain Name Server (DNS)

Domain Name Server (DNS) is a centralise online database server which enables the translation of IP Address into meaningful names and vice versa.


An lectronic version of a book which can be published online for quick/easy downloading.


eCommerce refers to commercial transactions conducted electronically via the Internet and in most cases, involve some kind of shopping cart.


 Online facial expressions and gestures to represent an user's emotional state. These are primarily present in chat application and messaging systems such as Yahoo Messenger, Shype, WhatsApp, Viber...etc.


Engagement refers to the act of interacting with a potential lead, friends or family via social media channels, for the purpose of converting them into buying customers or achieving other expected outcomes.



FaceBook is one of the leading social networking website which allows members to connect, engage and share content, images, videos and messages with family, friends and businesses.  FaceBook Advertising promotes conversion via online interactions.


Fans are online visitors who actually like your FaceBook page.


Favicon is a small icon created to reflect the brand image on a website with respect to its URL. Favicon are commonly reflected in browsers and bookmarks.


A Follower is a Twitter a person or organisation who has actively decided to to follow your profile and updates.


FTP Website and SEO Services in LondonFTP stands for File Transfer Protocol. This is an online protocol that allows the transfer of files from a local computer to remote device. This is more commonly used for uploading websites from a source machine to the target hosting environment.

Global Voice

Global voice articulates a brand voice across markets, enabling adaptable characteristics towards to specific language context and cultural dynamics.

Google Bot

Google Bot is the main search engine spider used by Google as a shared crawler to cache and index websites, including those used for advert targeting.

Google Trends

Google Trend is a search engine auditing tool which help to visualise keyword trends and volume in Google over time.


Google Plus is a social network platform owned and operated by Google, with increasing reputation as an effective search engine optimisation tool for online marketing success.

Growth Hacking
Growth Hacking is a popular trend for start-up marketing, with advertisement concepts that goes beyond adwords or SEO for rank distribution

Handle is the Twitter name a company or individual choose for representing itself. 


A Hashtag is s a single word or phrase preceded by the (pound or number) # symbol for message dominance or importance for a related topic.

Hashtags is brain child of Twitter and gradually being adoped across other social media channels. Hashtags on Twitter is used to denote keywords or topics trending Tweet topics.


Page hits represents the number of time a website page has been access or clicked by an online visitor or user.


Hypertext Markup Language - the original syntax used to create web pages, based on the worl wide web (WWW) standards.


A clickable link with textual or graphics representation which allows a website to be accessed without the typing of its URL.


Information graphics (or infographics) display a visual representation of information, data or knowledge as simplifed and clear steps via images. The use of infographics is a growing social media strategy for Internet Marketing and content promotion.

Information Architecture

Information Architecture is a controlled vocabulary of terms that are used to communicate and strategically channel online marketing patterns, visitor behavior and concepts for desired page rank results.


Instagram allows users to share pictures and videos for social media marketing and other forms of SEO promotions.

Intellectual Property

Intellectual Property is commonly referred to as IP.  Intellectual Property awards specific rights to inventions, artistic works, symbols, names, images, literature - including designs, ecommerce components - and much more.

IP Address

Internet Protocol Address. A unique numeric identifier given to computer locally or online which enable them to communicate with each other or within a network.


JavaScript is a client-side scripting language which is often embedded within the HTML markup section of web page for enabling dynamic features not otherwise possible. JavaScript is not search engine friendly and therefore, not indexed, so should be used sparingly where possible. 


Keyword is a search engine optimisation word used to target prospects, based on search terms entered within search engines. There are long tail and brand related keywordand shorter versions of keywords used to achieve the intended SEO criteria. Keywords typically describe contents used within website or blog to enhance rank position.

Keyword Stuffing

Unstructured use of keyword with intentions of compelling search engines to rank a page or website.


Key Performance Indicator (KPIs), are website optimisation metrics obtained through dynamic analysis of search engine marketing attributes and social media properties for targeted website ranking.

Lead Generation

Lead generation in marketing refers to the engagement of online visitors interested in your products or services, with intentions of converting them into buying customers.


Likes on Facebook represents endorsement of a page, content, images or videos by another online member. Google+ have a similar concept, where a +1 mean the same as a FaceBook like.

Link Bait

A web page desgned solely with the intention of harvesting incoming links. This is typically the case with Social Media and other inbound networking channels.

Link Building

Link Building Consultancy LondonLink Building is a strategic SEO marketing technique for promoting strong online branding by building website trustworthiness through the acquisition of inbound links based on their ratings. Link building should result in high page rank position across search engines, as well increasing visitor conversion into customers for noticeable Return on Investment (ROI).

Link Juice

Authority, trust-flow, citation metrics, pagerank and domain / page authority.

Link Popularity

The authority gained by a web page due to popularity of high quality external hyperlinks connected to it.


LinkedIn is s the social network platform for businesses and professionals to engage for increased competitive advantage and social interactions.


A metric is a Search Engine Optimisation measurement entity for the purpose of expressing SEO analytics functionalities.

Mirror Site

An indentical site or load balance online entity at a different location and IP Address.

Mobile Advertising

See Mobile Marketing...

Mobile Friendliness

See Responsive Website Design (RWD)

Mobile Marketing

Mobile marketing is a promotional campaign targetting smart phones, tablets and other handheld devices, for increased engagement via text, graphics, videos and voice messages.

Mobile SEO

Mobile SEO is a hybrid marketing concept, comprising Search Engine Optimisation (SEO) and of Mobile Marketing and for increased brand reputation, visitor engagement and Return on Investment (ROI).

No Index

Noindex is used in web pages to instruct search engine robot to ignore the page or the specific link.

Oganic Link

Organic links are SEO hyperlinks metrics used to increase search engine rank position via selected keywords.

Organic SEO

See SEO...

Page Views

Page Views are the number of times an online visitor requested to load a single web page.


Pagerank (PR) is a SEO metric assigned to a web page with between 0 and 10, with higher numbers being of greater importance.  Page rank is especially used by the Google algorithm to reflect website link popularity and trust ratings.

Pay per Click

A third-party website offering users common article, resources or services based on a subscription model - whether free or paid.


A query is a “keyword” or search term that return results from a search engine, based on specific or generalised criteria entered. Queries are popular with Google, Bing, Yahoo and search directories, with keywords weight based on the actual terms that searchers looked for and those clicked. Keyword Research can help to refine query phrases or words.

Reciprocal Link

Reciprocals URL exchanged between websites, with a link on each participant's web page. Reciprocal links differs from one-way inbound link which by their nature, tend to promote higher trust flow.


A redirect is a SEO strategy used changing the original weblink address to a new domain or alternate page.

Responsive Website Design

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience.


See Return on Investments.

Search Engine Optimisation

See SEO.


SEM is an acronym for Search Engine Marketing.


SEO LondonSearch Engine Optimisation (SEO) is the art of using strategic internet marketing techniques to achieve high page rank for increased trustworthiness and online customer conversion into visitors.

Search Engine Optimisation allows your website to compete effectively online against other niche market contenders and outrank their rank postion by using the art of strategic internet marketing techniques to achieve science behind digital marketig outcomes. High page rank is important for online success.

SEO Audit

SEO Web AuditSEO Audit is the process of conducting a full MOT (health check) of your website to identify, technical, infrastructure, performance and design factors that may prevent your website from ranking properly across search engines.

SEO Audit comprises on-page analysis and off-page SEO activities to cleaarly determine shortcoming and propose strategic techniques that could drive innovation for optimising various website properties for increased Search Engine visibility, usability, conversion and trustworthiness for higher ROI.


Refer to Social Media Marketing...

Social Listening

Social listening is a discrete aspect of market research that strategically identifies, assess and summarise commentary related to a company, an individual, products or other relevant entities.

Social Media

Social Media MarketingSocial media is an innovative digital marketing strategy for communicating and sharing information online.

Social Media relies on interaction in the form of online engagement using a variety of rich media an standard text based tooks for sending message in near rel time. This meas, people of similar interest or those looking for services can use this platform to quickly advertise their products or services, as well as meeting people  conline. Social media platforms are becoming ever more popular with availability of internet on smart phones.

Social Media Dashboard

A social media dashboard is a management tool for co-ordinating social media presence across multiple channels or accounts, through a single interface.

Social Media Marketing

The use of Social media platform to advertise, engage and convert visitors into buying customers for expected return on investment (ROI).

Social Media Strategy

Social media strategy establishes unique objectives, messaging patterns, network marketing channels and metrics for effective content distribution and measurement across social media platforms.


A unique word, phrase or statement that easily represent the essence of a brand’s voice, its strategy and promise.

Target Market

Target Market refers to the desired potential customer audience a brand wish to engage with. Target markets are based on “client profile” who can effectively be converted into a buying customer.


Traffic represents the number of users (active or previous) that actually visit the page of a website.

Trust Flow

SEO trust flowTrust flow is a SEO link building measurement metrics which indicate the trustworthy value website URL likelihood, based on  backlink proximity to a trusted domains. Website reputation rely on links from trusted neighbourhoods sites with higher trust to benefit from increased rank position across search engines. This metric also help to identify and penalise links from spammed URLs.


Tweet is the name for messages posted on Twitter and is made up of 280 characters or less.


Twitter is a social media platform for near realtime engagement via the posting of short messages - made of up 280 characters or less.


URL means Uniform Resource Locator, which is really a website link address. This is different to URI, which represent Uniform Resource Indentifier


Usability describes how easy it is for a user to understand a website structure and navigate to required contents via the menu or hyperlink.

Video Marketing

Video marketing is the use of video contents to promote a brand, product or service for strategic Search Engine Marketing (SEM) advantage and rank position across search engines.

Viral Marketing

Viral Marketing is a strategic marketing concept for promoting your website across search engines for quick visitor engagement. Viral marketing is traditionally triggered via email, blog, word of mouth and social media marketing channels.

Viral Marketing advertisement enables rapid burst of online content for high traffic across user base, for wide coverage. 

Web Browser

Web Browser are application (programs) that are used to access the Internet. Common web browsers include, Opera, Firefox, Google Chrome, Safari and Internet Explorer.

Web Development

Web development is a structure/flow principle, involving website wireframing, design and developing (coding) the site for online publication via the Internet (World Wide Web) or an intranet (a private network).


Webmaster is the owner or main administrator of a website or blog.

Website Architecture

Website architecture is a strategic technique for designing, planning and the development of websites based on technical, aesthetic, functional and online marketing criteria. The focus of website architecture is user experience, functional / security requirements and preformance criteria from a non-functional perspective.


A comprehensive English word database with capabilities for helping search engines understand contextual relationships between words and phrases.


XML is the acronym for Extensible Markup Language. XML is represented as formatted text that is used for easy representation of website syntax and can commonly be found in syndication technologies and database queries.

XML is also used in SEO marketing to promote website structure and content, so that search engines can understand and carry out indexing activities to represent the site appropriately.


YouTube is a popular rich media platform used for promoting advertising and optimising video content for increased search engine optimisation advantage.


Z-Index, is a Cascading Style Sheet (CSS) property that enable control of how contents are positioned and / or overlapped within a web page.

Zero Reference Point

Zero reference point is that position, declared to be the baseline marker or starting point for the purpose of calculation or analysis.

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