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Google has invested significant efforts towards Local SEO, which help users find businesses and services that are closest to them. According to Search Engine Watch, Local SEO Rank is determined by specific factors based on Organic SEO factors, including:

  1. Site Relevance - Increased focus towards having accurate information that reflect your business.
  2. Distance - Proximity tof business o users searching for required product or services.
  3. Business Prominence - Brand voice of your business, how well is your business known for services. Organic search presence is a key drive 
  4. Customer Reviews - Customer reviews is becoming an increasingly important factor for organic local SEO.

The Google Local Business details practical gudance for improving Local SEO organically, with more updates due to come into effect within the next few months.

How does your Local SEO Ranking stak up to upcoming Google SERP metrics?