Inbound Marketing focuses on effectively engaging online visitors via social media channels and rich-media contents such as blogs, podcasts, white papers and videos. Here are some points worth considering:
- 44% of direct mail never gets opened by the recipient.
- 86% of television viewers skip through commercials/adverts.
- 84% of 25 to 34 year olds navigate from a website because of irrelevant or obtrusive contents.
- The cost-per-lead for outbound marketing is significantly higher than inbound marketing rates.