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Inbound Marketing focuses on effectively engaging online visitors via social media channels and rich-media contents such as blogs, podcasts, white papers and videos. Here are some points worth considering:
  • 44% of direct mail never gets opened  by the recipient.
  • 86% of television viewers skip through commercials/adverts.
  • 84% of 25 to 34 year olds navigate from  a website because of irrelevant or obtrusive contents.
  • The cost-per-lead for outbound marketing is significantly higher than inbound marketing rates.