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Digital Marketing Roadmap & SEO Strategies 2016It is predicted that Digital Marketing will spiral even higher during the second quarter of 2016, to targets yet to be experienced from the time of the internet. Key features influencing this strategic growth online includes:

  1. Search Engine Optimisation (SEO)
  2. Content Marketing
  3. Mobile Friendliness
  4. Mobile SEO
  5. Social Media
  6. Video Marketing
  7. Infographics
  8. Website Architecture (the principle of structure and flow)

Search Engine Optimisation (SEO)

The concept of Search Engine Optimisation (SEO) has been around now for a few years and although nothing new, many businesses are only just starting to understand its benefit for driving more visitor traffic for higher Return on Investment (RIO). Marcomz Networks has been helping numerous clients to overcome this digital divide, yet it is clear that competition necessitates that even more businesses are given the help they need to overcome online obstacles.  SEO includes content optimisation, but there are also other important Digital Marketing elements to consider as park of the ranking process across search engines like Google, Yahoo, Bing and some of the other less popular internet information gateways. SEO will be one of the leading trends for 2016 and beyond any with the recent mobile-friendly compliance deadline this websites will be competing to present their information on the range of tablets, smart phones and other computing devices hitting the market at alarming rates.

 

Content Marketing (SEO Content Marketing

It is a popular saying within the digital marketing realm that "Content is King" and whilst that may be true to a fair extent, content without substance is nothing. Many websites have lots of contents presented in all different types of fashion and whilst the layout may seem appealing, it lack the lusture to make online visitors gravitate towards the products or services offered by the business under consideration.

 
 
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Twitter Marketing & Social Media AdvertisingHaving a Twitter Marketing strategy is an excellent start for promoting your business properly online. As is the case with other Social Media platforms, there are numerous Twitter Marketing tips to get you started and some websites allow you to integrate social media icons to promote your unique brand online. Twitter marketing services is nothing new in the realm of Digital Promotion yet, there are many who do not know how to market on twitter. Marcomz Networks offer effective Twitter marketing campaigns that can help improve your business promotion strategy and easily integrate social collaboration within your online marketing plan.

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Read more: Strategic Twitter Marketing for Business Success

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Inbound Marketing focuses on effectively engaging online visitors via social media channels and rich-media contents such as blogs, podcasts, white papers and videos. Here are some points worth considering:
  • 44% of direct mail never gets opened  by the recipient.
  • 86% of television viewers skip through commercials/adverts.
  • 84% of 25 to 34 year olds navigate from  a website because of irrelevant or obtrusive contents.
  • The cost-per-lead for outbound marketing is significantly higher than inbound marketing rates.
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